To simply put it, electronic shelf labels, or also known as digital price tags, are digital wireless display systems that retail stores use to show product prices. Typically, ESLs are attached to the front edge of retail shelving. Once you apply ESL to your shelves, it will be directly connected to your store’s ERP and POS to reduce pricing management labor costs, improve pricing accuracy, and enable dynamic pricing. 

Throughout the years, automation was embraced by the retail sector and has been proven to be beneficial for retailers, which led to the adoption of electronic shelf labels across all retail stores, such as appliance stores, convenience stores, department stores, and supermarkets. The use of digital shelf labels has reduced labor by enabling stores to implement dynamic pricing solutions and remove manual operations.