Electronic Shelf Labels

Enable Dynamic Pricing

As mentioned, one of the top benefits that electronic shelf labels provide is dynamic pricing.

Dynamic pricing is the ability to set flexible prices based on current market demands. 

Unlike using paper labels, all you can do is change the price—manually—and that’s it!

With the help of dynamic pricing, your business can keep up with the latest market trends and competitor pricing, helping your sales grow up in times of slow product movement. By leveraging dynamic pricing, your store can also raise product prices to maximize margins when there’s an opportunity.

Enhance Omnichannel Presence

Does your store both have a physical and digital presence? Then that means your business is capable of providing an omnichannel experience to customers.

ESLs enhance your omnichannel presence by letting you interact with your customers in a handful of ways, such as:

• Displaying stock levels – informing customers whether the supply is limited
• Displaying online prices of competition – adds credibility when you say you have the best price
• Enabling ordering with QR codes – customers can order from your online store when your physical shelf runs out of stock
• Display reviews of products – lets customers can understand what others like or dislike about a product

Reduce Operational Cost

You will see significant savings in labor and materials costs when you take advantage of ESL’s features in time.

With paper labels, too many papers, ink, printers, and employees’ time are required to display a single product price. But digital price tags allow staff to make a change from the POS to update thousands of labels on store shelves in a few minutes. Plus, they’ll have more time focusing on customer service.

Easier Management of Inventory

Digital shelf labels also make inventory information digital. Your store’s associates can better locate where stock needs to go, improving replenishment and returns. ESL can also connect your inventory data to your online store, so you can easily manage order fulfillment through your store’s website.

Targeted Advertising

One great feature of ESL is letting your business implement better advertising campaigns. ESL’s advanced, engaging displays can connect with smart consumers and send precise, targeted promotions to your patrons based on past purchases, search engine histories, and social media activities.